In Spain, the night of January 5th is one of the most magical of the year. It’s the time when the Three Wise Men (Melchior, Gaspar, and Baltasar) arrive, bringing gifts and excitement for children (and plenty of adults too). Streets light up with music, laughter, and smiles, but the highlight of the celebration is the Three Wise Men parades, a unique blend of tradition, creativity, and joy.
A tradition that brings generations together
The Three Kings parades take place in every corner of Spain, from major cities like Madrid, Barcelona, and Valencia to the smallest villages, each with its own special way of welcoming the Kings from the East. Elaborate floats, decked out in stunning decorations, move through the streets, accompanied by musicians, dancers, and storybook characters that captivate children’s hearts.
One of the most heartwarming aspects of this tradition is how it brings families together. Parents, grandparents, and kids share the excitement of watching the Kings pass by, catching candy, and soaking in the festive atmosphere. It’s a moment that transcends age and culture, reminding us of the power of magic and wonder.
Spain’s most iconic parades
Madrid: the capital’s parade is one of the most spectacular, featuring dazzling floats, lights, and music. Thousands gather each year to witness this grand event.
Barcelona: this parade blends tradition with innovation, offering a mix of classic elements like royal pages and modern light shows for an unforgettable experience.
Alcoy: in the Valencia region, Alcoy hosts Spain’s oldest parade, dating back to 1866. Declared a National Tourist Interest event, it features the unique “negrets,” helpers who climb ladders to deliver gifts to balconies—a must-see spectacle.
More than a show: lessons and values
These parades aren’t just visually stunning; they also carry important lessons about generosity, sharing, and the value of family. Children don’t just look forward to receiving gifts; they also prepare by leaving out their shoes and setting out food and water for the Kings’ camels—a touching gesture of gratitude.
Would you like to experience this magic?
If you’re outside Spain but dream of being part of these incredible traditions, or if you want to keep the connection to your Spanish roots alive, Trastienda Market brings authentic products to help you relive the magic of the Three Kings.
Check out our selection of turrón and let the magic live on all year round!
Tags: Three Kings, Spain traditions, Spanish culture, family traditions, magic of the Three Kings, turrón, Trastienda Market, Spanish roots, iconic parades, Alcoy parade, Madrid parade, Barcelona parade, Spanish holidays, reconnect with Spain, Estados Unidos, USA, España, Espana.
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